Technical details – borsen.dk and pleasure.borsen.dk

 

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Børsen’s users are men and women at the very top of Danish business; they are major opinion leaders and front-runners, and they expect to be able to read Børsen anywhere, anytime and on all platforms – so that’s what we deliver. Borsen.dk is an important tool for our valuable users, and it is used massively around the clock. It is here that decision-makers equip themselves to take the big decisions in the workplace. Our users oversee large budgets in their jobs, and they set the course of Danish business. If you would like to position yourself with those in the upper echelons of Danish business, borsen.dk is the right choice.

KONTAKT

Annoncesalg
Tlf: 72 42 33 20
annonce@borsen.dk

Display borsen.dk and pleasure.borsen.dk

 

Top banner

Format: 930 x 180 
Weight (gif/jpeg/HTML): 100 kB 
Animation: 30 seconds
Loop: Max. 3 
Streaming: 60 seconds


Mega banner

Format: 930 x 6000
Weight (gif/jpeg/HTML): 100 kB
Animation: 30 seconds 
Loop: Max. 3
treaming: 60 seconds 


Article banner

Format: 300 x 250
Weight (gif/jpeg/HTML): 100 kB
Animation: 30 seconds
Loop: Max. 3
Streaming: 60 seconds


Sticky banner (follow down)

Format: 160 x 600 eller 300 x 600
Weight (gif/jpeg/HTML): 100 kB
Animation: 30 seconds
Loop: Max. 3
Streaming: 60 seconds

Tablet and smartphone


Leaderboard – tablet

Format: 728 x 140
Weight (gif/jpeg/png/a-gif): 50 kB
Animation: 15 seconds 
Loop: Max. 3
Streaming: 60 seconds


Article banner – tablet

Format: 300 x 250
Weights (gif/jpeg/png/a-gif): 50 kB
Animation: 15 seconds 
Loop: Max. 3
Streaming: 60 seconds

Overlay – tablet

Format: 930 x180
Weights (gif/jpeg/png/a-gif): 100 kB 
Animation: 30 seconds 
Loop: Max. 3 
Streaming: 60 seconds


Banner – smartphone

Format: 320 x 160
Middle and bottom: 320 x 160 to 320 x 320
Weight (gif/HTML/png/jpg/a-gif): 50 kB
Animation: 15 seconds 
Loop: Max. 3
Streaming: 60 seconds


Overlay – smartphone

Format: 300 x 250
Weight (gif/HTML/png/jpg/a-gif): 50 kB
Animation: 15 seconds
Loop: Max. 3
Streaming: 60 seconds

Interscroller

In order to ensure that all important information is visible regardless of the device and screen size, the most important information should be positioned within the “visible safe area” shown above.

Interscroller desktop

Format: 1920 x 1080
Visible safe area: 1250 x 936
Weight (HTML5/gif/png/jpeg/a-gif): Max. 100 kB

Interscroller tablet

Format: 1920 x 1080
Visible safe area: 1250 x 936
Weight (HTML5/gif/png/jpeg/a-gif): Max. 100 kB

Interscroller smartphone

Format: 1920 x 1080
Visible safe area: 1250 x 936
Weight (HTML5/gif/png/jpeg/a-gif): Max. 100 kB

Takeover

Takeover

Format: 1000 x 600
Weight (gif/jpeg/a-gif/HTML5): 100 kB
Animation: Sound must not be activated unless the user performs an action
Loop: None

A takeover at borsen.dk means that a user logging onto the website initially encounters only the advertiser’s message. The user has to close down the takeover in order to proceed to borsen.dk.

The HTML5 file should be submitted as a zipped file. As we have a lot of users of borsen.dk, the banner must be able to handle 50,000 views at once (especially for video streaming). Sound must not be activated unless the user performs an action. Børsen’s general requirements for banners also apply. The format of the takeover should be 1,000 x 600 px. This gives users with a screen resolution of 1,024 x 600 px the opportunity to see the whole banner. The advertiser can choose a colour code that can be displayed instead of borsen.dk’s normal background colour.

Ownership with wallpaper

The following specifications apply for all ownerships with wallpaper. Note that two separate files must be submitted when ordering ownership with wallpaper.

Borsen.dk is placed in the middle of the wallpaper and has a width of 976 px. The top banner is placed above borsen.dk. In order to prevent white edges around borsen.dk, we recommend that the advertiser should not clip the area out of the wallpaper. If text or graphic elements are used, these should be placed within 160 x 600 px on each side of borsen.dk, otherwise there is a risk that they will not be seen when borsen.dk is accessed on smaller screens. See description below. The wallpaper follows when the user scrolls down the site. At borsen.dk/wallpaper, you can see an example of ownership with wallpaper.

 

Wallpaper

Format: 2560 x 1440
Weight (gif/jpeg)*: 200 kB
Animation: None
Loop: None
Streaming: None

Top banner

Format: 976 x 180
Weight (gif/a-gif/jpeg/HTML5): 100 kB
Animation: Sound should start with mouse-over or click
Loop: Max. 3
Streaming: 60 seconds

1. A wallpaper image file must be delivered. In order to avoid white edges around borsen.dk, we recommend that the area should not be clipped out of the wallpaper.

2. Borsen.dk is centred on the wallpaper. If there are important illustrations or text on the wallpaper, we recommend that they should be placed within the dashed areas (160 x 600 px) on each side of borsen.dk so that they can be seen when borsen.dk is accessed on smaller screens.

3. A top banner (976 x 180 px) must be delivered for placing above borsen.dk.

4. The above is an example of what users of borsen.dk see. See example at borsen.dk/wallpaper

Inread

Inread

Height/width: min. 640 x 360 px og max. 1920 x 1080 px
Weight: max. 200 MB
Videoformat/-type: mov, mpeg4, avi or flv, and it must be 16:9 (4:3 not supported).
Duration: max. 20 sec.
All video codec formats except: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
Sound: switched on, must be activated by mouse-over. 

The following sound levels are accepted:
Programme loudness (IL): 0 LU (-23 LUFS) (measured over the duration of the video)
Maximum true peak (max. TP): -3 dBFS (measured at 4x oversampling)

Placing of orders

Orders can be placed by telephone or e-mail:
Tel.: +45 72 42 33 20
E-mail: annonce@borsen.dk

It should be clearly stated where and when the campaign is to be run, how the material is being submitted, and from where the material is being submitted (company name, address, telephone number, contact person).

Advertising options and targeting

The various advertising options at borsen.dk: Run Of Site (ROS), front page, targeting, prime position and sponsorship.

You can also run targeting by:
Geography
Frequency
Timeslot
IP segmenting (industry and company size)
Retargeting
Expandable banner

Technical details

The banners must meet the technical requirements set by borsen.dk, which means that they must observe certain formats (see table below). Out of consideration for our users, animations in the material must not loop more than three times or contain one long sequence of more than 30 seconds’ duration. In this regard, it is recommended having a short delay in the animationstart-up to ensure that the user’s page has uploaded. If streaming/video with sound is used, it is a requirement that the banner should only be activated by a mouse-over and that there should be a second’s delay in the actual activation of the banner. Streaming and sound should thus be stopped by a mouse-out.

Material deadline

HTML5 banners for desktop should be submitted as a zipped
file. Each banner should be sent as a separate file. You can find out more about the specifications here. We can also accept HTML5 as third-party tags from e.g. Adform, Doubleclick or Betterbanners. Material should be sent to traffic@borsen.dk at least five working days before the start of the campaign. Please note that Børsen runs via SSL. All scripts must therefore point to HTTPS versions. This also includes third-party tags, otherwise the banners cannot be displayed on borsen.dk.

General conditions

Børsen reserves the right at any time to reject material that does not meet the technical guidelines for borsen.dk or otherwise conflicts with the medium’s image. Banners must not feature Børsen’s colours or similar colours. Børsen reserves the right to reject material that is deemed to use colours that are similar to our colours.

Børsen’s colours are:
Salmon pink
R-G-B: 240-222-203
HEX: #F0DECB

Magenta
 R-G-B: 237-50-168
 HEX: #ed32a8

Banner production at Børsen

We can set up your banners. Call +45 72 42 33 20 for a quote. Photos, text and layout requirements should be sent to traffic@borsen.dk.