Technical details for inread
Inread gives you the possibility of placing your advertisement on borsen.dk, either on the front page, in the middle of the articles or in the share listing pages. If the material is in 16:9 format, you can recycle your TV spot in Inread. TV ads are generally expensive to produce and air on national TV, but with Inread you gain optimal benefit from your material. Unlike traditional TV advertising, the user can click on your film and act on your message. When the campaign is finished, you receive a report giving you a summary of the effectiveness of your campaign.
You can see an example of Inread at borsen.dk/inread. Call +45 72 42 33 20 to find out more about the options for Inread advertising.
Deadline for submitting material for TV and Inread
The material, including the URL for the landing page, should be sent to firstname.lastname@example.org at the latest five working days before the start of the campaign.
Technical details and general conditions
Height/width: min. 640 x 360 px – max. 1,920 x 1,080 px
Weight: max. 4 MB
Video format/type: MOV, MPEG4, AVI or FLV, and must be 16:9 (4:3 not supported)
Duration: max. 20 sec.
All video codec formats except: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
Sound: switched on, must be activated by mouse-over
Børsen reserves the right at any time to reject material which does not meet the technical guidelines for Inread or otherwise conflicts with the medium’s image